My Coporate Indentity!
My solution was to use my character name as my logo. The logo blends tradition and modernity. The square device make the logo look like a chinese seal. Within it, I stylised my chinese character name to make it look modern. Using the color red to grab attention and in chinese culture usually means good luck so my chinese character name will be in white color to make it very legible. The simple and effective logo is not only scalable and versatile, it also works harmoniously with my corporate branding direction.
School Works
Gift Cards to promote Science fiction novel by Stephen King
Principles of Design and Idea Generation
Stamps Design
Publication Design
Packaging Design
Self Promotional Items
Idea of using Typography.
The font i use throughout my self promo is helvetica, it is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann. As helvetica has almost a perfect balance of push and pull in its letters and it is also a very interesting, simple and legible font. There are a few things that set it apart from many other sans serif fonts, and make it unique. Helvetica is also neutral enough that it works well with signages, logos or other corporate identity materials.
The font i use throughout my self promo is helvetica, it is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann. As helvetica has almost a perfect balance of push and pull in its letters and it is also a very interesting, simple and legible font. There are a few things that set it apart from many other sans serif fonts, and make it unique. Helvetica is also neutral enough that it works well with signages, logos or other corporate identity materials.
Commercial Works for school!
FMDS Gala Dinner Ticket
My brief from the client was to design the ticket in order to give out the revolution propaganda outlook. So it make it simple for me, using some element for latest revolution posters and designs that i see. Firstly is a red color background, a sunrise graphic, follow by a graphic hand holding our school logo to rise up for our glory and the banner.
Creative Ads
Creative Ad for Creatine. As Creatine is a nitrogenous organic acid that occurs naturally in vertebrates and helps to supply energy to muscle. Therefore i come out with a concept of using the key words of strength and energy. Basketball and Soccer are popular outdoor sports which Singaporeans like includes team sports. Racket sports like Badminton is also quite popular.Targeting sport personals and adults.
Our Toys Place
The logo concept
It is towards more fun and playful. I decided to create handwritten font for the logo. As it possess the qualities of being fun and cafe like, balancing both ways nicely. The logo will works equally well in horizontal orientation, in colour or black and white.
It is towards more fun and playful. I decided to create handwritten font for the logo. As it possess the qualities of being fun and cafe like, balancing both ways nicely. The logo will works equally well in horizontal orientation, in colour or black and white.
Commercial Works
CDC
CDC
I am using iconography concept to create the logo!
I am using iconography concept to create the logo!
C. Blu
Chinoiserie Blu,
a French term, signifying "Chinese-esque", refers to a recurring theme in European artistic styles since the seventeenth century, which reflect Chinese artistic influences. It is characterized by the use of fanciful imagery of an imaginary China, by asymmetry in format and whimsical contrasts of scale, and by the attempts to imitate Chinese porcelain and the use of lacquerlike materials and decoration.
So my task was to design an suitable and attractive logo for the new brand.
My solution was to blend tradition and modernity together. The square device make the logo look like a chinese seal. Within it, I stylized the name of the brand to make it look modern. Using the color blue to represent stability and cleanliness as the background. The word 'chinoiserie' will be in white color to make it legible. Another small square to make the word 'blu' stand out. The logo is not only scalable and versatile, it also works harmoniously with corporate branding direction and equally well with black & white color.
I also create a set of fonts to task along the brand.
a French term, signifying "Chinese-esque", refers to a recurring theme in European artistic styles since the seventeenth century, which reflect Chinese artistic influences. It is characterized by the use of fanciful imagery of an imaginary China, by asymmetry in format and whimsical contrasts of scale, and by the attempts to imitate Chinese porcelain and the use of lacquerlike materials and decoration.
So my task was to design an suitable and attractive logo for the new brand.
My solution was to blend tradition and modernity together. The square device make the logo look like a chinese seal. Within it, I stylized the name of the brand to make it look modern. Using the color blue to represent stability and cleanliness as the background. The word 'chinoiserie' will be in white color to make it legible. Another small square to make the word 'blu' stand out. The logo is not only scalable and versatile, it also works harmoniously with corporate branding direction and equally well with black & white color.
I also create a set of fonts to task along the brand.
MISC. LOGO DESIGN
A couple of logo design jobs for various clients
60s Flash Back Run
A retro running event held by Adidas to celebrate their 60s year in running. In order to capture the mood of 60s era. I pick out some of the key factors for my design. Retro and psychedelic. Therefore I created a round furry mascot , to use as a fictional spokespeople for running event. To me, round shape can denote free movement such as a rolling ball or a more controlled movement such as a spinning globe and with the fur around make it look like famous retro hairstyle Afro.
And the word "psychedelic is frequently used to describe anything with abstract decoration of multiple bright colours, similar to those seen in drug-induced hallucinations. So by using bright colors and hand drawn map,building and some element in distorted way throughout my design, it will definitely describe the word "psychedelic.
And the word "psychedelic is frequently used to describe anything with abstract decoration of multiple bright colours, similar to those seen in drug-induced hallucinations. So by using bright colors and hand drawn map,building and some element in distorted way throughout my design, it will definitely describe the word "psychedelic.
Sinkid Pte Ltd Christmas Card
Magnum Ice cream Campaign
NEL Travellator Wall Graphic
Magnum Gold Ice cream Campaign
The Print Materials is designed to suit the ‘gold heist’ feel of the campaign! I am very grateful that i was appointed to give art direction and design concept for this Magnum Gold Campaign. Thanks Team for giving me the support! An Unforgettable Event!
Odyssey
SONY MOBILE
Sony Training Book
Singtel_BOTM Digital Banners FA
Sony_CNY Z5Premium Banner
Sony Ericsson Play Stores Update
Sony Ericsson Stores Update!
Xperia New Handphones Retail Stores Update!
Phillip Airflyer Promotional kit
My concept of using the shape of the airfryer to make into a folder included the presentation materials.
AXA
AXA and Affordable Art event in singapore
To promote a new scheme of insurance for the families. So the event will have lucky draw session. My concept of using their previous execution as a reference to my design. As red and blue as their corporate colour. Spot the Difference Game as part of the lucky draw.
To promote a new scheme of insurance for the families. So the event will have lucky draw session. My concept of using their previous execution as a reference to my design. As red and blue as their corporate colour. Spot the Difference Game as part of the lucky draw.
NAVTEQ
HERE
EYE TECH PTE LTD
Grohe
Interior Affairs
Toshiba
Geberit
American Standard
Lixil_P&C Brochure
Electrolux
Electrolux has alway provide solid and innovative products for our urban living.
I was very delighted to design POSMS for them. As an effective marketing tools, well thought out and properly presented POSMS to attract consumer awareness and to promote their latest products in various markets.
I was very delighted to design POSMS for them. As an effective marketing tools, well thought out and properly presented POSMS to attract consumer awareness and to promote their latest products in various markets.